Why These 7 Indian Homegrown Brands Deserve a Spot in Your Routine

The beauty and wellness space in India has transformed. While international names still exist, Indian homegrown brands are now leading the change. These brands are built with love in India, using ingredients that suit Indian skin, hair, and lifestyle. They're effective, gentle, and often cleaner and safer than mass-produced global products. Most importantly, they reflect the culture, values, and wellness traditions of homegrown India.

In this blog, we explore six incredible homegrown brands that truly deserve a spot in your routine. Whether you want glowing skin, relaxing self-care, or clean fragrances, these brands have it all.

1. PUREARTH – Luxury Skincare Powered by Nature

Purearth is one of the most trusted Indian homegrown brands in the luxury skincare category. Their products are made with natural and wild-harvested ingredients from the Himalayas. The brand supports women-run farms and believes in clean beauty with zero compromises.

Must-try Purearth products:

• Purearth Turmeric Sand Exfoliant Face Masque – Gently exfoliates using wild turmeric and walnut shell to remove dead skin and bring out a natural glow.
• Purearth Kwansha Facial Beauty Coin – A skincare tool inspired by Kansa therapy that promotes blood circulation and helps tone the face naturally.

Purearth is a perfect mix of ancient Indian beauty traditions and modern skincare science. It’s a great example of how homegrown Indian brands can create global-quality products with a local soul.

2. Dab to Fab – Clinical Skincare for Indian Skin

If you’re looking for dermatologist-approved skincare made especially for Indian skin tones and weather, Dab to Fab should be your go-to. It’s a science-backed homegrown brand India loves for its clean formulas and visible results.

Best-selling products include:

• Dab to Fab Fabulous Skin Set – A complete skincare set with cleanser and serum that helps balance oily or acne-prone skin.
• Dab to Fab Spark Change Moisturiser – Lightweight, hydrating, and full of niacinamide and ceramides to strengthen your skin barrier.

Dab to Fab is one of those homegrown brands that gives you effective results without being too harsh or complicated.

3. Jeevaveda – Ayurvedic Wellness Meets Modern Life

Jeevaveda brings together the best of Ayurveda and modern wellness. Their products are simple, clean, and focused on long-term health. For people who want to include mindful wellness in their busy life, Jeevaveda is the perfect homegrown solution.

Top picks from Jeevaveda:

• Jeevaveda Green Coffee Boost – A natural energy booster with green coffee and ashwagandha to help you stay active without the crash.
• Jeevaveda Sleep Management Chewable Tablets – Helps you relax and sleep better using natural herbs like tagara and melatonin.

These homegrown products are perfect for anyone looking to improve focus, sleep, and energy the natural way.

4. Aromma Fragrances – Niche Fragrance With Indian Soul

Perfume lovers, take note. Aromma fragrances is a beautiful homegrown brand that creates luxury perfumes using high-quality Indian and global ingredients. Each scent tells a story and lasts beautifully on the skin.

Fan-favorite fragrances:

• Aromma Tobacco Oud – A deep, rich scent that blends smoky oud with warm tobacco – perfect for evenings.
• Aromma White Amber – A soft, elegant fragrance with floral and amber notes that feels classy and modern.

Unlike many other perfumes, Aromma makes scents that are strong yet balanced – ideal for Indian weather. It’s a standout among indian brands for luxury fragrance.

5. Era Beauty – Lipsticks Made for Indian Tones

When it comes to lipsticks, Era Beauty understands Indian skin better than most. Their velvet liquid matte lipsticks are smooth, non-drying, and created in shades that actually flatter desi skin tones.

Top shades from Era Beauty:

• Unhinged Shade – A bold, deep tone that works beautifully on medium to deep complexions.
• Lover Girl Shade – A soft nude-pink shade that’s ideal for everyday wear.

Era Beauty makes makeup fun and wearable while keeping it premium. It’s one of the homegrown Indian brands that really gets Indian beauty.

6. Murshmallow – Skincare with Floral Luxury

Murshmallow is a rising star in the clean beauty world. This homegrown brand is known for its use of rose and other botanicals in skincare. Their packaging is dreamy, and the formulas are skin-friendly and effective.

Must-try products from Murshmallow:

• Murshmallow Rose Glow Serum Mist – A refreshing mist that hydrates, soothes, and adds a glow. Use it under or over makeup.
• Murshmallow Rose Body Polish – A scrub that exfoliates gently while leaving a soft rose scent on your skin.

Murshmallow blends fragrance, hydration, and care—making skincare feel like a spa day. It’s perfect for anyone who loves gentle yet effective homegrown products.

7. Maison De Fouzdar – Luxe Perfumes with a Modern Indian Identity

Maison De Fouzdar is redefining luxury perfumery in India. This homegrown fragrance brand fuses French-style elegance with Indian craftsmanship, creating high-end perfumes with an artisanal touch. Their scents are complex, long-lasting, and undeniably unique.

Must-try Maison De Fouzdar perfumes:

• Maison De Fouzdar Santal Safran – A rich and luxurious scent blending creamy sandalwood with exotic saffron. Perfect for a warm, signature fragrance.
• Maison De Fouzdar Tropical Neroli – Bright, citrusy, and refreshing—this scent captures the essence of a tropical escape in a bottle.

These scents are proof that Indian fragrance houses can compete with the world’s best—Maison De Fouzdar is elegance bottled.

Why You Should Switch to Indian Homegrown Brands

There are so many reasons why Indian homegrown brands are worth your attention:

• Tailored for Indian skin & climate: These brands create products that actually work in Indian weather, from humid summers to dry winters.
• Cleaner ingredients: Most homegrown Indian brands focus on safe, non-toxic formulas that are kind to skin and the planet.
• Supports Indian innovation: Buying from homegrown brands means supporting local businesses, artisans, and traditional knowledge.
• Affordable luxury: You get high-quality results without the huge markups of international brands.

When you choose a homegrown brand India offers, you’re choosing beauty with meaning.

Final Thoughts

If you're looking to upgrade your skincare, makeup, or wellness routine, now is the perfect time to explore these indian homegrown brands. From the soothing botanicals of Murshmallow to the energizing boost from Jeevaveda, each brand brings something special to your daily ritual.

These brands prove that homegrown India has everything you need—clean formulas, modern science, and cultural depth. At Luxe By Kan, we believe in curating beauty with intention, and these Indian labels reflect just that. So, go ahead and build a routine that supports both your beauty goals and Indian innovation. With just a few swaps, you can enjoy the quality of global luxury with the heart of homegrown products made right here.

Let your routine be a celebration of homegrown Indian brands—proudly made, beautifully effective, and thoughtfully chosen by Luxe By Kan.