Three Homegrown Brands That Offer What International Brands Don't
The Indian beauty market is changing fast. While global brands once ruled the shelves, today’s consumers are exploring homegrown brands that bring something truly unique to the table. These brands are not just alternatives to international names. They are setting their own standards in quality, innovation, and cultural connection.
This blog highlights three homegrown brands that offer what international brands don’t. They blend Indian heritage with modern beauty science and cater to the needs of Indian skin and lifestyle. Whether you are looking for clean skincare, wellness support, or something new for your beauty ritual, these Made in India brands are worth exploring.
Why Homegrown Brands Are Gaining Attention
More people are choosing Indian homegrown brands because they offer transparency, locally sourced ingredients, and a deeper understanding of Indian needs. Compared to many international brands, these products are often cleaner, more affordable, and thoughtfully made.
The rise of luxury homegrown brands is not just a trend. It is a shift toward supporting brands that care about Indian consumers and the planet. This makes the choice between homegrown vs international brands easier than ever.
Purearth – Beauty Inspired by the Himalayas
Purearth is a luxury skincare brand that brings together ancient Ayurvedic wisdom and modern clean beauty practices. Every product is carefully made using ethically sourced, wild-harvested ingredients from the Himalayas. It is one of the best homegrown brands offering high-performance skincare with a strong focus on sustainability.
What Makes It Different
- Ayurveda meets science in small-batch skincare
- Zero-waste, eco-friendly packaging
- Ingredients are sourced ethically from local communities
Top Products to Try
- Purearth Illumine Supercritical Face Oil – a nourishing oil rich in antioxidants for radiant skin
- Purearth Wild Rose Himalayan Mist – a refreshing floral toner that hydrates and soothes
Purearth represents what luxury homegrown brands can achieve when tradition and innovation come together. Compared to many luxury international brands, it feels more personal, more thoughtful, and truly connected to Indian roots.
Murshmallow – Clean Skincare for the Modern Indian Consumer
Murshmallow is a rising name among homegrown brands in India, known for its clean formulations and fun, minimalist approach to beauty. It focuses on Indian skin types, everyday use, and effective ingredients. Unlike many international brands, Murshmallow understands Indian weather, pollution, and skincare needs.
Why It Stands Out
- 100 percent vegan and cruelty-free
- Made for Indian skin and climate
- Simple, result-oriented skincare that works
Top Picks from Murshmallow
- Murshmallow Holy Grail Vitamin C Serum Supreme – helps brighten and even out skin tone
- Murshmallow Holy Grail Vit C Serum Concentrate – improves skin clarity and supports collagen
If you are looking for clean beauty that speaks to Indian lifestyles, Murshmallow is one of the best homegrown brands to trust.
Jeevaveda – Wellness and Ayurveda in One Place
Jeevaveda is a homegrown Indian brand that blends Ayurvedic wisdom with modern wellness. From skincare to supplements, the brand focuses on holistic health and beauty. It’s a great example of how home grown brands can offer more than just surface-level solutions.
What Makes Jeevaveda Special
- Inspired by classical Ayurveda
- Combines inner wellness with outer beauty
- Transparent, chemical-free, and simple formulations
Top Jeevaveda Products to Explore
- Jeevaveda Green Apple Effervescent Tablets with Apple Cider Vinegar – supports digestion and overall wellness
- Jeevaveda L-Arginine Effervescent Tablets – helps improve blood flow and energy
Jeevaveda is more than a beauty brand. It brings the full experience of Ayurveda to modern users, something many global brands still don’t offer.
Other Popular Homegrown Products You Should Know
At Luxe by Kan, we have curated a special selection of homegrown brands in India that stand out for their quality and uniqueness. Here are some other must-try products:
- ERA BEAUTY Hydrating Lip Serum – delivers intense hydration with a glossy finish
- DAB TO FAB Barrier Repair Moisturizer – supports skin recovery with a light, non-greasy formula
- Aromma Fragrances Oud Noir Eau de Parfum – a luxurious scent crafted with rich Indian oud
- Maison De Fouzdar Saffron Musk Perfume – blends tradition and modernity in a gender-neutral fragrance
These products show how homegrown Indian brands are building world-class beauty offerings without copying international brands.
Conclusion: Homegrown Brands Are the Future of Indian Beauty
The beauty world is changing, and homegrown brands are leading this change in India. Brands like Purearth, Murshmallow, and Jeevaveda are proving that Made in India brands can deliver quality, ethics, and performance in one package.
By choosing these brands, you are not only getting amazing products but also supporting a better and more local future. These are truly homegrown brands that offer what international brands don’t — and it is time we celebrate and support them.